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Transitions Grant

2025 Optical Advancement Grant

Transitions Optical, Inc., in partnership with its Optical Advancement Board, is now accepting applications for the Optical Advancement Grant Program designed to support the next generation of eye care professionals and help ensure the industry reflects the varied needs of the communities it serves.

We’re awarding seven grants to U.S.-based students pursuing careers in optometry or opticianry. Winners will be publicly announced in late May 2025.

Apply by April 30, 2025, at 11:59 p.m. ET for your chance to receive funding that supports your education and future in the optical field.


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Superpower Your Learning Podcast

Join Dr. Darryl Glover and Roxana Dreger as they discuss the Superpower Your Learning Virtual Series and why an eye care professional should participate. ABO and technical credits available through Jobson and Leonardo. Learn more and register at the link below.

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Transitions® GEN S Colors Available Through VSP!

All 8 Transitions GEN S lenses are available through the VSP® Formulary. To simplify ordering, Transitions will be listed in the Formulary without any reference to the generational differences.

Let your patients know the news in your next patient communications with an email or a flyer.

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Enhance Patient Experiences with Transitions® Points Plus

Ready to elevate your practice? By completing the Transitions® Certification program, you gain access to the Transitions® Points Plus program. With Transitions® Points Plus, you are eligible to earn points for pairs sold that can be redeemed for a variety of interactive merchandising tools and more! All designed to enrich your patients' experiences and equip your practice with premium demonstration tools. To discover more about Transitions® Points Plus and view the current demo tool offerings, tap below.

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Transitions® GEN S Digital Toolkit

This toolkit contains a variety of assets to use on your digital platforms to help start the conversation on light management and styling options with Transitions® GEN S. Use these videos and digital files to help draw visitors to your digital platforms.

  • Transitions digital banners in various sizes
  • Social media posts and sample copy
  • Instagram story posts and sample copy

Download this convenient digital toolkit to kick off the conversation on Transitions lenses before patients walk into your practice.
Assets expire on January 31, 2026.

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INTRODUCING THE NEW LENS STANDARD: TRANSITIONS® GEN S

Transitions® GEN S is the latest giant leap of technology from Transitions®. It’s an innovation that goes beyond the boundaries of traditional lenses and sets a new standard for the future of the optical lens industry.

Join Dr. Darryl Glover with DefocusMedia and Nicolas Barbier, SVP, GM Transitions Optical and Brian O’Neill, Global VP, Innovation, Technology & Operations at Transitions Optical as they share with you the benefits of TRANSITIONS® GEN S and show you the new spectacular color palette.

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