Introducing Change, Ray-Ban’s first collection of light-responsive frames designed with Transitions® photochromic dyes that activate in seconds under UV light.
Unleash the Power of Visibility: New Transitions® GEN S™ Campaign!
Experience the impact of a dynamic campaign designed to reach an estimated 30
million* U.S. consumers. With high-profile placements across top media platforms, this
campaign not only boosts brand awareness, but also deepens the connection between
your key RX wearers, our innovative Transitions® GEN S™ lenses and your practice
Discover super-powerful ads featured on Amazon Prime, Hulu, YouTube and Spotify, as
well as digital ads in malls, bus shelters, rideshare locations, and more. Location-based
digital ads will effectively reach even more patients near practices in the top 10 markets
in addition to Tampa, Florida and Las Vegas, Nevada.
During Fashion Weeks in September, keep an eye out for exclusive Transitions®
content in premier publications like Elle, Town & Country, and Harper’s Bazaar.
The campaign will drive traffic to the Transitions® Where-to-Buy locator, where visitors
can easily find your practice. Are you on the Transitions® locator?
As an independent eyecare practice, you can secure your spot on the Transitions®
locator by completing your Transitions® Certification online or in person during one of
the Transitions® Certified Live events.
SuperPower Your Practice with Transitions and get Certified!
*Estimate according to Nielsen Media Impact.
All 8 Transitions GEN S lenses are available through the VSP® Formulary. To simplify ordering, Transitions will be listed in the Formulary without any reference to the generational differences.
Let your patients know the news in your next patient communications with an email or a flyer.
Ready to elevate your practice? By completing the Transitions® Certification program, you gain access to the Transitions® Points Plus program. With Transitions® Points Plus, you are eligible to earn points for pairs sold that can be redeemed for a variety of interactive merchandising tools and more! All designed to enrich your patients' experiences and equip your practice with premium demonstration tools. To discover more about Transitions® Points Plus and view the current demo tool offerings, tap below.
This toolkit contains a variety of assets to use on your digital platforms to help start the
conversation on light management and styling options with Transitions® GEN S™. Use these
videos and digital files to help draw visitors to your digital platforms.
Download this convenient digital toolkit to kick off the conversation on Transitions lenses
before patients walk into your practice.
Assets expire on January 31, 2026.
Transitions® GEN S™ is the latest giant leap of technology from Transitions®. It’s an innovation that goes beyond the boundaries of traditional lenses and sets a new standard for the future of the optical lens industry.
Join Dr. Darryl Glover with DefocusMedia and Nicolas Barbier, SVP, GM Transitions Optical and Brian O’Neill, Global VP, Innovation, Technology & Operations at Transitions Optical as they share with you the benefits of TRANSITIONS® GEN S™ and show you the new spectacular color palette.
