Unlock the Surge: Transitions® Campaign Drives Millions Towards the Transitions® "Where-to-Buy" Locator.
Can patients find your practice?
With cinematic visuals and compelling storytelling, we’re everywhere
patients are watching: connected TV, streaming giants like Netflix,
Prime Video, and Disney+, and lifestyle powerhouses like InStyle,
People, and Travel + Leisure. We’re also meeting patients in the real
world with geo-targeted digital out-of-home ads,
guiding them directly to the Transitions® "Where-to-Buy" Locator,
which features Transitions® Certified Practices with a special badge. New 2025 Transitions® Consumer Campaign
This fall, we’ll have prominent presence during NY Fashion Week with the
Fashion in Focus initiative. InStyle’s Lauren Valenti will spotlight the looks people
actually care about creating a social-first journey that will feature how
seamlessly Transitions® lenses pair with style versatility. Transitions will be on the
runway with fashion correspondents, part of the InStyle on-site content including a
sponsored Fall Fashion digital issue, and amplified by correspondents across social
media platforms.
The results? Over 335 million impressions expected—designed to
spark real action and drive patients into your practice.
Make sure you're ready to be found. Get listed on the official
Transitions® “Where-to-Buy” locator and take full advantage of the
exposure.
Take the first step and get certified and claim your share of the
spotlight.
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