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“You are the key to patient satisfaction. How you present, display and demonstrate Transitions® lenses products is the single most important factor in your patients getting the products and care they need the most.”
An optician at Focal Point Optometry in Fullerton, CA and the owner of the Optical Jedi blog.
Ric Peralta has been an advocate Transitions® lenses since their first generation. He has a great passion for Transitions that he channels through connecting with his patients by sharing his personal experience wearing Transitions lenses.
Ric’s objective in 2023 was to educate every patient on the benefit of Transitions lenses and help others in the industry by sharing best practices on how to present Transitions lenses.
Participated in Transitions education events like Transitions® Academy, Transitions Certified® Live, and other ABO course offerings to stay on top of the latest information
Encouraged his office to participate in the Transitions® Certification program so that everyone became Transitions® Experts
Leveraged resources from TransitionsPRO.com for staff meetings to discuss better ways of presenting and dispensing Transitions lenses
Regularly shared photos and information about Transitions lenses on his @OpticalJedi social channels
Presented on Transitions lenses at various trainings, educating peers on best practices and how to problem solve by translating patient language into solutions. One of Ric’s speaking engagements alone included four hours of content and almost 400 attendees.
A leading US optical retailer.
Walmart Vision Center launched a multi-platform omnichannel campaign to boost Transitions brand awareness in-store and online.
Made it their goal in 2023 to highlight how Transitions lenses offer customizable style and protection for their younger single vision wearers.
Incorporated Transitions promotions on their digital self-checkout kiosks to increase Transitions visibility.
Prepared a Transitions® Drivewear® social toolkit in collaboration with Younger Optics and a general social toolkit to increase Transitions visibility on Facebook.
Created a Transitions brand page on Walmart.com with resources and exam scheduling and implemented digital campaigns to drive traffic to this webpage.
Ran an influencer campaign to promote and demonstrate the style & protection benefits of Transitions lenses on TikTok, Instagram, and paid ads.
Implemented a Back-To-School promotion that achieved over 12 million impressions.
An optical boutique owned by prescription optician Véronique Desrochers.
The entire Optique Cloutier are strong advocates for the Transitions brand and proudly wear Transitions® lenses, helping them share that passion through multiple initiatives.
In 2023, owner Véronique Desrochers made it her goal to pass on her Transitions passion to her employees so that they will be as passionate as she is about the brand and technology.
Doubled their training efforts and became Transitions® Experts.
Organized “Transitions Day” events during open houses events.
Ran a back-to-school campaign that featured Transitions lenses for kids.
Incorporated new Transitions demo tools and sales aids like lorgnettes, a UV lamp, brochures, and backlit cubes.
Created an eye-catching Transitions window display.
Their efforts led to over 99% patient satisfaction with Transitions lenses.
Qualified industry speakers can have an opportunity to speak at educational events throughout the year. To become part of the Transitions Speaker’s Bureau attendance at Transitions Academy, the annual educational event held in February is highly encouraged. To learn more and inquire about Transitions Academy benefits, email Transitions customer service.
The Transitions Pro Forum has been created as a way to formally recognize and reward those who are contributing their influence and opinions. Open by invitation only to professionals who have been identified as leaders in their field, the Pro Forum is made up of influential speakers, educators, association members, industry consultants, opinion leaders, eyecare professional managers and business owners.
Transitions Optical regularly seeks feedback from the Pro Forum during their annual term. The insights gained through these partnerships help us to deliver better products and support back to eyecare professionals and the patients who rely on them.
This program is currently at capacity.
The Transitions Open Forum, peer-to-peer, interactive sessions led by a Transitions Pro Forum facilitator will share best practices on subjects from increasing capture rate to providing a patient experience that earns repeat business. For more information or to book a facilitator, please contact customer service.
